M&M’s – a part of MARS – sponsors many sporting events, including the European and World Cup Football, and invite many of their customers and associates. The question they asked us was therefore understandable: “design and develop a cheerful M & M’s hand luggage suitcase with which our customers and associates can travel to the events that we sponsor and to which we invite them .”

With the help of M&M’s extensive corporate identity manual, we made a number of sketches of suitcases that met the requirements of the briefing. We then presented these to M&M’s, after which a definitive model was determined. This was then worked out in detail, including custom-made zippers, wheels, handles, etc. So, a truly unique custom-made suitcase.